Privacy Notice

Effective Date: March 10, 2026

Delta Brands ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide through our website, www.deltabrands.com (the "Website"). This Privacy Notice explains what information we collect, how we use it, the legal bases on which we rely, your rights under applicable law, and your choices regarding that information.

This Privacy Notice applies to all visitors and users of the Website, regardless of location. It has been prepared to comply with applicable privacy and data protection laws, including the California Online Privacy Protection Act ("CalOPPA"), the New York SHIELD Act, the European Union General Data Protection Regulation ("EU GDPR"), the United Kingdom General Data Protection Regulation ("UK GDPR"), and other applicable privacy laws.

1. Data Controller

For the purposes of the EU GDPR and UK GDPR, the data controller responsible for your personal data is:

Delta Brands
580 White Plains Road, Suite 600
Tarrytown, NY 10591
United States of America
Email: info@deltabrands.com
Telephone: +1 (914) 833-1700

If you are located in the European Economic Area ("EEA") or the United Kingdom and have questions or concerns about how your personal data is handled, or if you wish to exercise any of your rights, you may contact us using the details above.

2. Information We Collect

2.1 Information You Provide

When you submit an inquiry through our Website contact form, we collect the following information:

  • Your name
  • Your email address
  • Your telephone number
  • Your company or organization name
  • The content of your message or comments

We collect this information only when you voluntarily submit it to us through the inquiry form.

2.2 Information Collected Automatically

When you visit our Website, certain information is collected automatically through cookies and similar tracking technologies. This information may include:

  • Your Internet Protocol (IP) address
  • Your browser type and operating system
  • The pages you visit on our Website and the time spent on those pages
  • The date and time of your visit
  • The website that referred you to our Website
  • Your general geographic location

We use the following third-party services that may collect information about your activity on our Website:

  • Google Analytics, which collects information about how visitors use our Website so that we can improve its content and functionality. You can learn more about how Google uses your information at policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
  • Facebook Pixel, which collects information about your activity on our Website to help us understand how visitors interact with our content and to measure the effectiveness of any advertisements we may run on the Facebook and Meta platforms. You can learn more about Facebook's data practices at facebook.com/privacy/policy.

3. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies. A cookie is a small text file placed on your device when you visit a website. Cookies help us understand how visitors use our Website and allow certain features to function properly.

We use the following types of cookies:

  • Strictly Necessary Cookies. These cookies are essential for the Website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences or filling in forms.
  • Analytics Cookies. These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our Website. They help us understand which pages are the most and least popular and how visitors navigate the site.
  • Marketing Cookies. These cookies may be set through our Website by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other websites.

You can control or delete cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being placed. Please note that disabling cookies may affect the functionality of certain portions of the Website. If you are located in the EEA or the United Kingdom, non-essential cookies will not be placed on your device unless you have provided your consent.

4. Lawful Basis for Processing (EEA and UK Visitors)

If you are located in the EEA or the United Kingdom, we are required under the EU GDPR and UK GDPR to identify a lawful basis for processing your personal data. We rely on the following legal bases:

  • Consent. Where you have given us clear consent to process your personal data for a specific purpose, such as submitting an inquiry through our contact form or accepting non-essential cookies. You have the right to withdraw your consent at any time by contacting us using the details set out in this Privacy Notice.
  • Legitimate Interests. Where processing is necessary for our legitimate interests (or the legitimate interests of a third party) and your interests and fundamental rights do not override those interests. Our legitimate interests include responding to inquiries from prospective customers or business partners, improving the functionality and content of our Website, and ensuring the security and integrity of our Website.
  • Legal Obligation. Where processing is necessary to comply with a legal obligation to which we are subject.

5. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiry or request
  • To communicate with you regarding the products or services you have asked about
  • To improve our Website and its content
  • To analyze Website traffic and usage patterns
  • To maintain the security and integrity of our Website
  • To comply with applicable legal obligations

6. Sharing of Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

We may share your information with the following categories of third parties, solely as necessary to fulfill the purposes described in this Privacy Notice:

  • Third-party service providers that assist us with website hosting, analytics, customer relationship management, and email communications
  • Our affiliated sales offices or authorized distributors, to the extent necessary to respond to your inquiry
  • Law enforcement, government agencies, or other third parties when required by law, court order, or legal process, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others

7. International Data Transfers

Delta Brands is based in the United States. If you are visiting the Website from the EEA, the United Kingdom, or any other jurisdiction with laws governing data collection and use that may differ from United States law, please be aware that your personal data will be transferred to the United States.

Where we transfer personal data outside the EEA or the United Kingdom, we will ensure that appropriate safeguards are in place to protect your data in accordance with the EU GDPR and UK GDPR. These safeguards may include the European Commission's Standard Contractual Clauses, the UK International Data Transfer Agreement or Addendum, or other lawful transfer mechanisms. You may request a copy of the safeguards we use by contacting us at the details set out above.

8. Data Retention

We retain the information you submit through our inquiry form for as long as reasonably necessary to respond to your request and for our internal business records. Automatically collected information, such as analytics data, is retained in accordance with the retention policies of the applicable third-party service providers. We will not retain your personal data for longer than is necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.

9. Data Security

We take reasonable administrative, technical, and physical measures to protect the personal information we collect against unauthorized access, use, alteration, and disclosure. These measures are consistent with the requirements of the New York SHIELD Act (General Business Law Section 899-aa). However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your Rights

10.1 Rights of EEA and UK Residents

If you are located in the EEA or the United Kingdom, you have the following rights under the EU GDPR and UK GDPR with respect to your personal data:

  • Right of Access. You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification. You have the right to request that we correct any inaccurate or incomplete personal data.
  • Right to Erasure. You have the right to request that we delete your personal data, subject to certain legal exceptions.
  • Right to Restriction of Processing. You have the right to request that we restrict the processing of your personal data in certain circumstances.
  • Right to Data Portability. You have the right to receive a copy of your personal data in a structured, commonly used, and machine-readable format.
  • Right to Object. You have the right to object to the processing of your personal data where we rely on legitimate interests as the legal basis for processing.
  • Right to Withdraw Consent. Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
  • Right to Lodge a Complaint. You have the right to lodge a complaint with a supervisory authority. In the EEA, you may contact the supervisory authority in the EU Member State of your habitual residence, place of work, or the place of the alleged infringement. In the United Kingdom, you may contact the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, please contact us using the details set out in Section 1 above. We will respond to your request within one month. In certain circumstances, we may extend this period by up to two additional months, in which case we will notify you of the extension and the reasons for it.

10.2 Rights of California Residents

If you are a California resident, the California Online Privacy Protection Act (CalOPPA) permits you to request information about our practices related to the disclosure of your personal information to third parties for their direct marketing purposes. As stated above, we do not share your personal information with third parties for their own direct marketing purposes.

10.3 Rights of Canadian Residents

If you are a Canadian resident, you may have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) or substantially similar provincial legislation. These rights include the right to access your personal information, to request correction of inaccurate information, and to withdraw consent to the collection, use, or disclosure of your personal information, subject to certain legal exceptions. To exercise these rights, please contact us using the details set out in Section 1.

11. Do Not Track Signals

Some web browsers transmit "Do Not Track" signals to websites. Our Website does not currently respond to or honor "Do Not Track" signals. However, you may opt out of certain third-party tracking as described in Section 3 above regarding cookies and in Section 2.2 regarding Google Analytics.

12. Children's Privacy

Our Website is not directed to children under the age of 13 (or under the age of 16 in the EEA and the United Kingdom), and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child below the applicable age threshold, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us using the details set out in Section 1.

13. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in our practices or applicable law. When we make changes, we will revise the "Effective Date" at the top of this page. We encourage you to review this Privacy Notice periodically. Where required by applicable law, we will notify you of material changes before they take effect.

14. Contact Us

If you have any questions about this Privacy Notice, our data practices, or wish to exercise any of your rights, please contact us at:

Delta Brands
580 White Plains Road, Suite 600
Tarrytown, NY 10591
United States of America
Email: info@deltabrands.com
Telephone: +1 (914) 833-1700