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Lucky Super Soft®
Stick Deodorant
Stick Deodorant
Stick Deodorant
The Lucky Super Soft® Stick Deodorant line covers the way the category has split — traditional antiperspirants that stop wetness, and aluminium-free deodorants for the fast-growing group who avoid aluminium. Stocking both is the point; a range of only one loses half the shoppers.
- Covers both category halves: Antiperspirants for wetness, aluminium-free for the shopper who avoids it.
- Scent and format range: Fresh Comfort, Extreme Energy, and natural sage/coconut variants.
- Smooth application: Non-irritating glide on shaved skin.
- Everyday value: Reliable protection at an accessible price.
Deodorant is a non-discretionary staple — stock both the antiperspirant and aluminium-free halves.
Retail & wholesale buyers: The full Stick Deodorant line is available in case quantities for retail distribution. Contact Delta Brands for pricing, planogram support, and program details.
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