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Lucky Super Soft®
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Natural Hand Soap
The Lucky Super Soft® Natural Hand Soap line (12 oz) strips out what shoppers increasingly check for — no added dye — and adds what they look for: olive oil and aloe vera. It is the clean-label option in the hand soap set, positioned between the value tier and a specialist brand.
- Dye-free formula: No added colour, which matters to shoppers reading labels and to sensitive skin.
- Olive oil and aloe vera: Two conditioning ingredients shoppers already recognise and trust.
- Three restrained scents: Lemon Verbena, Lavender, and Fresh Water — botanical rather than confectionery.
- Accessible clean label: Natural positioning without a specialist-brand price.
Clean-label demand keeps growing in personal care — this range meets it at a mainstream price point.
Retail & wholesale buyers: The full Natural Hand Soap line is available in case quantities for retail distribution. Contact Delta Brands for pricing, planogram support, and program details.
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